Content

Hearsay Content Campaigns

Making sure that great resonating content is available for your end-users to publish to their social accounts can be tough. However, Hearsay’s Content Campaigns assist marketing admins in providing additional content available via their content library and social campaigns. Content is hand selected by Hearsay, and new content will be added weekly with predetermined publish dates and times. Each campaign is focused on a specific topic, such as Technology Trends, Healthy Living, Millennials & Money and more. 

And Hearsay recognizes that some organizations may prefer to pre-screen the campaign content before it’s available for their end-users, or, may wish to modify, or suggest this curated Hearsay content directly into their content library instead of a campaign. Therefore, Hearsay has several options for organizations interested in this feature:

  • Live Options: Live options enable Hearsay to add content for your organization that your end-users will have access to, without requiring admin review. The live options you can choose from are: Campaign & Library, Campaign-Only, and Library Only.
      • Campaign & Library
        • Hearsay will create Campaigns for your organization, adding new content weekly. Content, added into the campaign, will also be visible within your end-user’s content library, allowing them to publish Hearsay content ahead of the campaign’s publish date. And don’t worry, if the end-user is subscribed to the campaign, but publishes the post from their library ahead of the campaign’s publish date, Hearsay will recognize this and prevent the post from being shared twice.
      • Campaign-Only
        • Hearsay will create Campaigns for your organization, adding new content weekly. This content will only be available for end-users who subscribe to the campaign, as choosing this option ensures that curated content is not visible in your end-user’s library.
      • Library-Only
        • Hearsay will create content for your organization, adding new content weekly. This content will only be available for end-users who choose to publish it from their content-library and will not be added into a campaign.
  • Draft Options: Draft options enable admins to review content before it is made available for their end-users. This means that admins will need to manually update the content’s status from Draft to Live and assign the newly suggested content to a designated campaign. The draft options you can choose from are:
    • Campaign & Library
      • Hearsay will create Campaigns for your organization and will add new content weekly. This content will be saved as a draft, ensuring that admins have final approval over content before it can be added into a campaign or the suggested content library. Admins can view all drafts in Hearsay, allowing them the opportunity to modify the content as needed. However, once the content has been approved, admins will be responsible for changing the content’s label from Draft to Live, and then manually adding it into their campaign or suggested content library.
    • Campaign-Only
      • Hearsay will create Campaigns for your organization and will add new content weekly. This content will be saved as a draft, ensuring that admins have final approval over content before it can be added into a campaign. Admins can view all drafts in Hearsay, allowing them the opportunity to modify the content as needed. Once the content has been approved, admins will be responsible for changing the content’s label from Draft to Live, and then manually adding it into their campaign. This content will also be set as Campaign-Only, preventing the content from appearing in your end-user’s content library.
    • Library-Only
      • Hearsay will create content for your organization, adding new content weekly to the suggested content library which will be saved as a draft. Admins can view all drafts in Hearsay, allowing them the opportunity to modify the content as needed. Once the content has been approved, admins will be responsible for changing the content’s label from Draft to Live, in order to make the content available for end-users to view in their suggested library.This content will only be available for end-users who choose to publish it from their content-library and will not be added into a campaign.

Once you’ve determined the proper method for your organization, please review our list of available content campaign topics and contact your Customer Success Manager to get started.