Getting Started

Differences between Facebook, LinkedIn, Twitter, and Instagram

For a quick overview of these social networks, click the link to download the Social Networks Guide (PDF file) below. 

  • Facebook is a social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family, and colleagues. Key terms you will hear when using Facebook include, Like, Comment, Status Update, Friend Request, Timeline, Cover Photo, and Profile Picture.
  • Instagram is a social networking website, owned by Facebook, focused on showcasing photos and short videos. Key terms you will hear when using Instagram include, Like, CommentProfile Picture and Story. Users can choose to follow users or business profiles.
  • LinkedIn is a social networking website that is designed specifically for the business community. The goal of the site is to connect business professionals to other registered members to establish networks of people they know professionally.
  • Twitter is a social networking website that allows people to communicate through quick, frequent messages of 280 characters or less. People write short updates called “Tweets”, that are posted to their profiles, and shared with their followers. Key terms you will hear when using Twitter include Tweet, Retweet, Follower, and Hashtag.


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