How to Use “@” and “#” Symbols in Social Media


The “@” symbol is used when you want to address or name someone in a post. Some examples include tagging someone in a photo or naming someone in a status. When you use the “@” symbol, the entity you are tagging will be notified and their contacts will likely be able to see this tagged material depending on the tagged user's privacy settings.

The “#” symbol, or “hashtag”, is used in front of a word or phrase in order to signify a specific topic or message.

Hashtags and @ mentions can be used both in Hearsay Social and natively on the social media platform, as permitted by your compliance team. In Hearsay Social, users can mention their colleagues and their colleagues' profile or business pages to increase visibility and drive engagement as long as the individual who owns the page is part of the Hearsay program at your organization. For example, "@@ABCBank" tags the bank in a post or lists suggestions in the post editor of colleagues with similar names.

Hashtags and "@" or "@@" mentions are available for these platforms:

  • Facebook
  • LinkedIn
  • Twitter
  • Instagram

Note: Instagram doesn’t validate names, so anything typed after the @ or @@ symbol in Instagram is clickable.

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