Converting Instagram Profiles into Professional Accounts

Before you can connect your Instagram account to Hearsay, you must first convert your Instagram Personal Profile into a Professional Account. This is because Instagram’s API only allows for publishing and scheduling to Instagram Professional Accounts. If you do not yet have an Instagram personal profile, please review our step-by-step guide here.

There are two ways to complete this process:

  • Recommended: Via your computer, you can log into and connect your Instagram account to your Facebook business page
  • Via the Instagram mobile app, you can choose to switch your personal profile to a Professional account

For more information, review the video or click on the section for step-by-step instructions.

Converting Instagram Profiles into Professional Accounts (Desktop)

Converting Instagram Profiles into Professional Accounts (Mobile)

Frequently Asked Questions

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Converting Instagram Profiles into Professional Accounts (Desktop)

1. Log into and select your Facebook Business page.

2. From the left-hand column, click Settings.

3. Once the page loads, click Linked Accounts from the left-hand column.

4. Select Instagram from the Linked Accounts section, then click Connect Account, under the Instagram logo.

5. Follower the prompts on the next few screens. Then enter your Instagram username and password and click Log In to complete the process.


Converting Instagram Profiles into Professional Accounts (Mobile App)

  1. Open the Instagram app and login to your account.
  2. Click your user-icon in the bottom-right corner of the screen.
  3. Click the 3-lines icon in the top-right corner.
  4. Choose Settings.
  5. Choose Account.
  6. Choose Switch to Professional Account.
  7. Follow the prompts, including:
    • Choosing a category
    • Selecting Business
    • Reviewing your contact information
  8. If you are already logged into Facebook on your phone, you'll be presented Facebook Business pages that are associated with your Facebook profile. Choose your Facebook business page to connect your newly converted Instagram Professional Account. This is required and will complete the conversion process.
    • If you are unable to successfully choose a Facebook business page, you can always return to this option by:
      • Going to your profile and tapping the 3-lines icon
      • Tap Settings from the menu
      • Tap Account
      • Tap Sharing to Other Apps
      • Select Facebook
      • If you haven't already, enter your Facebook login information
      • By default, your Instagram account will share to your personal Facebook profile. To share to a Page instead, tap Share to and choose a page that you manage

Frequently Asked Questions

Can I connect and publish to personal Instagram profiles?
No. The APIs only support Instagram business profiles.

Can you have a private Instagram business profile?
No. Only personal accounts can be private.

Can you get data from 3rd party private personal profiles (e.g. 3rd party tags HSS User)?
No, you cannot get posts or user information on private personal profiles.

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