Instagram 101

Instagram is the world’s largest photo and video sharing social network. And the biggest Instagram stars are those who best capture and share their life and work via visual expressions with the world.

Instagram has over 1 Billion monthly active global users and 120 million monthly active users in the United States. This means that 32% of all online internet users in the US use Instagram! The age demographic is largely 18-34 and the network has over 25 million business profiles worldwide with 200 million users visiting at least one business or professional profile a day.

Therefore, as a financial professional, you can leverage Instagram as a powerful marketing tool for your business, driven by visual photos and videos of you, your team and your efforts to provide the best customer experience.

And unlike Facebook, Twitter, or LinkedIn, where users can simply publish text, Instagram requires an image or video with each and every post. And for a curated user experience, each image or video must fit within Instagram’s signature shapes, such as the 1:1 square, the 16:9 rectangle or the 4:5 portrait.

Instagram’s visual nature allows your customers to visualize themselves attaining their goals and fulfilling their passions all the while being tied to your brand. And this begins with a strong professional account that illustrates your business and value proposition. 

Your username is your unique identifier on Instagram and is commonly referred to as your @username or handle. Your profile photo displays at the top of your page and a thumbnail of your photo will display next to each post and comment you make. Your bio is where you can state what makes you and your business unique and what visitors can expect to see if they choose to follow your account. Examples also include your business hours, a link to your website, and something fun and personal about you.

Instagram enables advisors and agents the opportunity to connect and build deeper business relationships; and establish trust & credibility with content that will visually set you apart from your competitors.

Need more Instagram resources? Hearsay is here to help! Please continue to review our Help Center for more articles and tutorials on how to create your Instagram profile and convert it to a professional account.

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