Creating Content for Instagram

Instagram is an image-first social network which requires images in specific aspect ratios. In this article, we'll walk through how you can publish content to Instagram from both the Mobile and Web experience in Hearsay Social.

Review the videos that follow or click on each section to learn more.

Creating Content via the Hearsay Mobile App

Creating Content for Instagram via the Hearsay Web UI

Instagram Image Restrictions/Assistance


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(Recommended) Creating Content via the Hearsay Social Mobile App 


Creating Content for Instagram via the Hearsay Social Web UI 


Instagram Image Restrictions/Assistance

  • Posts are limited to 2,200 characters. If a user exceeds these limits, they will be presented with an error message which reads, "Your message is too long. Instagram messages can be up to 2200 characters long. Please shorten your message and retry." 
  • Only one photo can be published to Instagram from Hearsay at a time.
  • Photo aspect ratios must be between any of the following 3 ratios:
    • 1:1
    • 4:5
    • 1.91:1


1. Square - 1:1 ratio

  • Any size square image or video (same width and height)
  • 600 x 600 pixels
  • 800 x 800 pixels
  • 1200 x 1200 pixels

2. Portrait - 4:5 ratio

  • An image that is slightly taller than it is wide
  • 600 x 900 pixels (aspect ratio 0.67)
  • 800 x 1000 pixels (aspect ratio 0.8)
  • 1200 x 1500 pixels (aspect ratio 0.8)

3. Landscape - 1:91:1

  • An image that is significantly wider than it is tall
  • 800 x 600 pixels (aspect ratio 1.33)
  • 1200 x 800 pixels (aspect ratio 1.5)
  • 1500 x 1200 pixels (aspect ratio 1.25)
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