A campaign consists of multiple pieces of content that are grouped together and released separately at timed intervals as a fluid set of posts. They are often centered on a single theme and are released on a staggered basis.
There are two types of campaigns:
- Dynamic: Content within these campaigns have pre-determined dates at which the content will publish, set by your organization’s social media and compliance team. Admins can also add additional content to these campaigns. As long as you are subscribed to a dynamic campaign, all existing content, and content added to the campaign after you’ve subscribed, will still be scheduled on your behalf. Dynamic campaigns usually focus on date-specific content for specific topics.
- Relative: Content within these campaigns have pre-determined dates, relative to once you’ve subscribed to the campaign (ex. Content is set to schedule 1, 2 and 3 days from when the user subscribed). Relative campaigns usually focus on evergreen content that can be published throughout the year.
To access Campaigns, click Content > Campaigns from the drop-down. Here, you will be shown a list of available campaigns you may subscribe your Hearsay Site too.
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To view the content within the campaign, click See All Posts on the bottom right. This will display the day and time at which the content will publish, and also allows the user to read content containing links before publishing.
- To edit which sites or social accounts will publish the campaign, click your social network icons next to where it states Allow Publishing Posts to in order to select/deselect the network.
- To Subscribe to a campaign, click Subscribe.