Using data related to advisor/agent interests and behavior like keyword searches or post dismissals, as well as audience engagement, we created an AI solution that provides personalized and automatic Post Library content recommendations for each advisor/agent, similar to recommended lists in popular apps like Spotify or Netflix. The more advisors/agents use Hearsay Social, the more content recommendations are tailored to their preferences and their audience’s interests. Advisors/agents are more likely to post content when it is relevant to them.
Recommended posts are on the new Recommended tab in the advisor/agent Post Library, which supports both 3rd party and admin-created posts, depending on your organization’s configuration. New recommendations are processed in batches and sent to advisor/agent workspaces once per day. Posts can only appear if they are released or pre-released and active, and not yet published by the advisor/agent. All posts are included in recommendations except campaign-only posts, or posts that are part of a campaign the advisor/agent is subscribed to.
Some recommendations use our in-house content recommender engine. The engine algorithm recommends posts based on the post topic and whether the contents of the post match the interest profile of either the advisor/agent (Based on your interests) or the audience (Recommended for your audience). Interest profiles are based on advisor/agent behavioral data (keyword searches or post dismissals), advisor/agent historical publishing data (excluding campaigns), and audience engagement, which are collected from the first day an advisor/agent was connected to Hearsay.
There are six sections of content in the new Recommended tab, as follows:
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Highlights at <your organization>: Content recommended by content creators/admins using the Pinned Posts feature. For this section to appear, at least one pinned post must be available to the workspace.
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Recommended for your audience: Posts about topics the advisor’s/agent’s audience is engaging with the most, as determined by our in-house recommender engine. For this section to appear, the following must be true:
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There are posts in English available for the workspace
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There are link type posts available for the workspace.
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There is at least one audience engagement on posts published from the Post Library by the workspace.
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Based on your interests: Content based on the advisor/agent search and publishing history, as determined by our in-house recommender engine. For this section to appear, the following must be true:
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There are posts in English available for the workspace
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There are link type posts available for the workspace.
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The workspace has accomplished at least five activities, which can be either publishing a post or performing a search in the Post Library.
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Most recent: The newest content added by content creators/admins. For this section to appear, at least one post must be available in the Post Library for the workspace.
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Most engaging: Content receiving a lot of audience engagement when posted by the advisor’s/agent’s peers. For this section to appear, at least one post must be available in the Post Library for the workspace.
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Popular with your peers: Content being published a lot by advisors/agent’s peers. For this section to appear, at least one post must be available in the Post Library for the workspace.
The regular Post Library still exists in the new Browse tab.