Format Requirements for Uploading Video

If enabled by your organization, you can upload videos from Hearsay to Facebook, LinkedIn, Instagram, or Twitter. To successfully do it, you must make sure your video is properly formatted.

To view current video requirements for each social network:

  1. Log into Hearsay via desktop, and click Post Library from the left navigation bar.
  2. Click the New Post button in the top right corner of your screen.



  3. In the publisher window, hover your mouse over the Video icon.



  4. Click More Information to access all the Video Specifications Per Medium. The video specs are: 

    Facebook
    File type: MP4 or MOV
    Maximum file size: 4 GB
    Video duration: 1 second - 241 minutes
    Ratio: 16:9 (horizontal) or 9:16 (full portrait)
    Resolution: 120 x 120 pixels, suggested at least 1080 x 1080 pixels
    Frame rate: maximum 30fps
    Video captions: Optional, but recommended
    Video sound: Optional, but recommended
    Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128 kbps+
    Video thumbnail file type: GIF, PNG or JPEG
    Video thumbnail aspect ratio: Recommended to use the same as in the video
    Video thumbnail file size: 10MB or less

    Instagram
    File type: MOV or MP4 (MPEG-4 Part 14), no edit lists, moov atom at the front of the file
    Maximum file size: 1 GB maximum
    Video duration: 3 seconds to 15 minutes
    Ratio: 0.01:1 to 10:1, 9:16 recommended
    Resolution: maximum 1920 pixels wide
    Frame rate: 23-60fps
    Video captions: not supported
    Video sound: Optional, but recommended
    Video settings: Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo). Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling
    Video bitrate: VBR, 5Mbps maximum
    Audio bitrate: 128kbps
    Video thumbnail: Preview frame (defaults to the first frame)

    LinkedIn
    File type: MP4 or MOV
    Maximum file size: 5 GB (minimum 75 KB)
    Video duration: 3 seconds to 8 minutes
    Ratio: 1:2.4 - 2.4:1 (Vertical videos are cropped)
    Resolution: 256x144 to 4096x2304 pixels
    Frame rate: 10fps - 60fps
    Video captions: not supported
    Video sound: Optional, but recommended
    Video settings: H.264 compression at 192 kbps - 30 Mbps. Audio codec: AAC, MP3, or Vorbis
    Video thumbnail file type: GIF, PNG or JPEG

    Twitter/X
    File type: MP4 or MOV
    Maximum file size: 512 MB maximum
    Video duration: 0.5 seconds to 140 seconds
    Ratio: 1:3 to 3:1
    Resolution: 32x32 to 1280x1024 pixels
    Frame rate: maximum 60fps
    Video captions: not supported
    Video sound: Optional, but recommended
    Video settings: Audio codec: AAC with Low Complexity profile, 1 or 2 channels (mono or stereo). Video codec: H264, progressive scan, closed GOP, 4:2:0 chroma subsampling, 1:1 pixel aspect ratio
    Video thumbnail: Not supported

    Hearsay Site
    File type: MP4 or MOV
    Ratio: 1.91:1 recommended
    Video captions: SRT format supported
    Video sound: Optional, but recommended
    Video settings: H.264 compression recommended
    Video thumbnail file type: GIF, PNG or JPEG
    Video thumbnail aspect ratio: Recommended to use the same as in the video

 

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