Publishing a Story to Facebook or Instagram

You can publish Instagram and Facebook Stories directly from the Hearsay platform. Stories are the highest-engagement format on Meta platforms, offering a full-screen, immersive experience to share time-sensitive content with followers.

To publish a story, do the following:

  1. In the sidebar, click Post Library, then click New Post
  2. At the top, click the Story tab. Screenshot 2026-08-07 at 18.58.03.png
  3. In the Attachments section, upload your story content. The post publisher includes your size requirements below the Attachments section. 
  4. Under Accounts, select the Facebook and/or Instagram account you want to publish to. 
  5. Optionally, under Post Time, schedule the post to publish at a later time. 
  6. Click Request Approval

After your Compliance team approves your story, it will be published to the network or ready to publish at the scheduled time. 

Helpful Links

Scheduling Content in Social

Creating Original Content

 

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